Call for Papers

Theme and objectives

The resource-based view (RBV) has been one of the most cited streams of research in the management literature. This theory has been one of the few theories completely developed within the management disciplines. Since the initial pioneering research in the 80s and 90s, the study of knowledge- and trust-based resources has interested many theoretical and empirical works concerning many issues: company strategies, mergers and acquisitions, alliances and partnerships, organization and HR, innovation, marketing, consumer behavior, channel relationships, entrepreneurship, internationalization, and more. Today the postpandemic world presents new challenges for managers, organizations, and researchers on which a deeper understanding of knowledge- and trust-based resources can help and shed a new light.

Sustainability and a fast digital transformation are nowdays considered key goals for many companies, managers, public organizations, and governments under the umbrella of EU Next Generation Recovery Plan. The real challenge now is to enhance and leverage the intangible resources heritage - namely knowledge and trust - to get a more sustainable, inclusive and digital world and, as a consequence, for building a better society. In this perspective, also the long-term goals of the firm and its finalism have to be totally re-shaped. Sinergie Italian Journal of Management dedicated a special issue to this topic more then 20 years ago and many scholars have studied and deepened this multi-faced topic with original approaches in our community. This 2022 Sinergie-SIMA Bocconi Conference is a great occasion to discuss about the research efforts of our research community on knowledge and trust, also to find new ways to interpreter the future economic and social environment to face the post-pandemic challenges.

  • Alvarez S., Busenitz L. (2001). The Entrepreneurship of Resource-based Theory, Journal of Management, 6, 755-775.
  • Baccarani C., Golinelli M.G. (2015). The non-existent firm: relations between corporate image and strategy, Sinergie, 97, 313-323
  • Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage, Journal of Management, 17, 99-120.
  • Busacca B., Castaldo S. (2002). Trust in market relationships. An interpretative model, Sinergie, 58, 191-227.
  • Cassia F., Cobelli N., Ugolini M. (2017). "The effects of goods-related and service-related B2B brand images on customer loyalty", The Journal of Business & Industrial Marketing, 32(5), 722-32.
  • Castaldo S. (2007). Trust in Market Relationships, Edward Elgar, Cheltenham, UK.
  • Castaldo S., Premazzi K., Zerbini F. (2010). The Meaning(s) of Trust. A Content Analysis on the Diverse Conceptualizations of Trust in Scholarly Research on Business Relationships, Journal of Business Ethics, 96(4), 657-668.
  • Cennamo C., Dagnino G.B., Di Minin A., Lanzolla G. (2020). Managing Digital Transformation: Scope of Transformation and Modalities of Value Co-Generation and Delivery. California Management Review 62(4), 5-16.
  • Cillo P. (2007). The Role of Market Knowledge in Sustaining Innovation. Evidence from the Fashion Industry, Sinergie, vol.26, 155-165.
  • De Luca L.M., Herhausen D., Troilo G., Rossi A. (2020). How and When Do Big Data Investments Pay Off? The Role of Marketing Affordances and Service Innovation, Journal of the Academy of Marketing Science.
  • Denicolai S., Zucchella A., Magnani G. (2022). Internationalization, digitalization, and sustainability: Are SMEs ready? A survey on synergies and substituting effects among growth paths, Technological Forecasting and Social Change 166, may.
  • Di Stefano G., Gambardella A., Verona G. (2012). Technology push and demand pull perspectives in innovation studies: Current findings and future research directions. Research Policy, 41(8), 1283-1295.
  • Harhoff D., Lakhani K.R. (Ed) (2016). Revolutionizing Innovation. Users, Communities, and Open Innovation. MIT Press, Cambridge.
  • Peteraf M., Di Stefano G., Verona G. (2013). The Elephant in the Room of Dynamic Capabilities: Bringing Two Diverging Conversations Together, Strategic Management Journal, 34(12), 1389-1410.
  • Priem RL. (2007). A Consumer Perspective on Value Creation, Academy of Management Review, 32(1), 219-235.
  • Rullani E. (2019). Nuovi modelli di business nel capitalismo globale della conoscenza in rete, Sinergie, 37(1), 17-34.
  • Teece DJ. (2007). Explicating dynamic capabilities: The nature and microfoundations of(sustainable) enterprise performance. Strategic Management Journal, 28, 1319-1350.
  • Vicari S. (1999). Le risorse nell’economia della conoscenza, Sinergie, vol.50, 1-8.
  • Vicari S., Cillo P., Verona G. (2005). Capacità Creativa e Innovazione: Un’analisi esplorativa resource-based, Sinergie, 67, 123-147.

Video recording guidelines

Full papers and extended abstracts will be discussed at Sinergie-SIMA Management 2022 Conference during parallel sessions. With the purpose of optimizing time management and of enhancing knowledge exchange between participants, the virtual parallel sessions will be dedicated to contributions discussion. Authors are kindly requested to pre-record videos of their presentations, in order to profit by extended discussion. Each recorded video presentation will be uploaded to the conference web portal ( and will be available for registered participants who wish to contribute to the discussion and for chairs and co-chairs in parallel sessions. In addition, the texts of the full papers and of the extended abstracts will be published in the conference proceedings. When preparing their recorded video presentation, authors are required to consider carefully the following recommendations.

KNOWLEDGE & TRUST are the pillars on which to build a more sustainable and inclusive society

The conference welcomes both theoretical and empirical contributions.

It also encourages the submission of business case studies to a special session that will be organized in collaboration with Società Italiana di Marketing (SIM) and Pearson.

Topics and Thematic Groups


Based on this general idea, we welcome full papers and extended abstracts that leverage on knowledge and trust resources, resource-based theories and methods in the field of management in order to shed light on phenomena such as:

  • Uncertainty, risk management, trust, knowledge, innovations and legacies of the COVID19 pandemic
  • Strategic entrepreneurship for a sustainable growth
  • Artificial intelligence, blockchain and their impact on management
  • Big data and business analytics for enhancing knowledge and market trust
  • Trust, confidence, and relationship quality within and between organizations
  • Brand trust and communication strategies
  • Making intangible resources and dynamic capabilities actionable
  • Innovation strategies, knowledge management and intellectual property
  • Coopetition, ambidexterity, and paradoxes in management and marketing research
  • Redefining the firm goals and the concept of success and performance
  • Stakeholders, public engagement, and agenda 2030
  • Sharing and circular economy
  • Business ethics, hybrid organizations and B-corps
  • Corporate social irresponsibility, corruption, and wrongdoing
  • Strategies of platforms, ecosystems, networks and strategic alliances
  • Corporate finance, firm growth, intangibles, ESG and resilience
  • Corporate governance across legal, economic and cultural contexts
  • Complexity, supply chains and cross border management
  • Equality, diversity, inclusivity, trust, and respect in management practice and academic institutions
  • Non-market, social and political strategies
Sima Thematic Groups

In addition to papers and extended abstracts that address the 2022 Conference themes, scholars are invited, also, to submit proposals for research in various management studies related areas; these will be discussed in the following possible thematic sessions:

  • Sustainability
  • Strategic management and corporate governance
  • Innovation and technology management
  • Entrepreneurship
  • International business
  • Tourism and culture management
  • Small and family business
  • Retailing & Service management
  • Operations & Supply Chain
  • Marketing
  • Strategic Communication
  • More details:

    Special Joint Tracks

    Special tracks are co-organized with specific international scientific academies or networks and will be held within the general conference. They will give participants an opportunity to meet international research partners and present their work in a focused context. Special tracks papers and extended abstracts are required to meet the same standards as manuscripts in the general conference; they will be reviewed by a dedicated group of reviewers.

    Special session:
    Paper Development Workshop (PDW)

    This PDW aims to provide young scholars specific guidance and developmental feedback in the submission (or re-submission) of their working papers for potential publication to an international top-ranking journal. Initially, two distinguish scholars discuss on publishing qualitative and quantitative research. The second part is devoted to roundtable discussions. Papers will be allocated to specific roundtables for in-depth discussion. Each roundtable will host 4-5 papers.